Welcome at Press Strategies
I am a corporate spin doctor. A media strategist who advises companies how to formulate, test and communicate effective corporate messages that meet the standards of the modern media era. Messages that succeed in managing perception instead of reality; emotion instead of ratio; and focus on the audience instead of the messenger.
I learned the craft in the trenches, from the legendary political media consultant, David Garth. A visionary who believed a successful strategy always contained three elements: what is our message; how to we communicate it; and where do we communicate it? It was a tough, but invaluable learning experience, which has yielded me a tremendous amount of knowledge, experience and expertise on public and political processes, the ways of the press, and the performance of people and organizations under pressure.
After eighteen years in New York
City, I returned to Europe to start my own consulting
practice, specializing in press strategy and crisis communications. Focused on companies and organizations that want their strategy to be more than just a piece of paper, and come alive instead to bring about the desired effect.
Most of my consulting work takes place in the background. But if necessary, I am perfectly willing to defend my client's cause in the public arena. Consequently, I am personally well aware of the advantages and disadvantages of dealing with the press and the consequences of publicity.
During the past years I have assisted many companies and organizations to formulate, test and communicate their corporate messages. A number of my recent clients are listed below.
Want to know more about how I can improve your corporate message? Feel free to contact me.
Kay van de Linde